Chanel Christmas at Covent Garden
The Project
Flocking Ltd was commissioned by Sculptivate to provide specialist flocking for the Chanel Christmas installation at Covent Garden, London. The project required a premium snow-effect finish across a series of decorative trees, produced to a demanding specification and delivered within a tight installation schedule.
The Brief
- Produce a premium, realistic snow-effect flocked finish
- Maintain consistent coverage across all decorative trees
- Meet the required quality standards for a luxury retail installation
- Complete production within a demanding project schedule
- Coordinate delivery and logistics for the Covent Garden installation
The Flocking Process
- Consistent Coverage: Each tree was carefully flocked to achieve an even, controlled finish while retaining the natural shape and detail of the branches.
- Snow-Effect Finish: The flock was applied to create depth and texture, producing the appearance of freshly settled snow rather than a flat, uniform coating.
- Quality Control: Each finished tree was checked for consistency and overall appearance before being prepared for delivery to the installation.
- The Result: A collection of premium snow-effect trees that formed part of Chanel's Christmas installation at Covent Garden.